Marketing Plan for Soft Drink Company

Marketing Plan for Soft Drink Company This report will serve as a marketing plan to introduce an innovative Orange drink by the name of Orangee in the UK market. Orangee would be a revolution in the beverage industry of UK as the proposed market plan is covering all aspects of the marketing such as the target customers, current market situation and preferences of people. This report will draft out various marketing strategies and market analysis of the competitors and prospect of the launching of this drink in the UK market. The proposed marketing strategies are strong enough to raise Orangee market size up to 1 million people and a forecasted sale of up to 5 million pounds yearly. Further, the quality of product would be of utmost importance. This will help a great deal in order to consider the product for export at a later time which will definitely shoot up the profits considerably. Export potential will be considered in Eastern Europe where there is a slump in the beverage industry. Several beverage companies in Eastern Europe have failed to address the demands of the local customers so there is a huge opportunity there to excel the drink which could be a part of our business provided the type of response we get in UK after the launch of the drink. Orangee Introduction: Orangee will be a bottled orange drink with Orange colour used as the main theme for the packaging to make it attractive and also for the promotion of the drink. The concentration of pure oranges in drink will be more than 90 percent with fractional artificial flavours and taste enhancers to make the drink more striking to the consumers. Further, the drink price will be economical and easily affordable for the majority of the people in UK. For the purpose of initial testing of the market, the introductory price of Orangee would be fractionally lower than its competitors. After the response of the market, the new price would then be introduced. With comparing it with some of the orange juice competitors like Nestle Orange juice, Tropicana Orange Juice; Orangee will prove itself as the best budget drink with high quality and low price. Target Market: Thorough market research and deep analysis is instrumental in hitting your target market with a bang. Factors such as market trends, buyers intentions, statistical demand analysis, test marketing etc are critical in determining the sale potential. Target market can be more than one and different marketing strategies need to be applied for the different target markets as according to William M. Pride (2009) a firm uses one marketing mix to reach one target market and a separate one for the other. For the case of Orangee, no specific demographic market was chosen. Instead our goal is to develop the product to be used by consumers of both genders and all ages, from infants to seniors. It is attended to be launch as a family product in order to give them an alternative for other sub-standard or expensive Orange juices. Marketing Tools and Techniques: Most of the businessmen at the initial stage of launching their product are a bit hesitant in spending lavishly on the marketing but nothing could be further from the truth. Proper product marketing is very critical and to have a defensive approach for that could almost certainly doom the product to failure. According to Sylva-Michele Sternkopf (2005: 107) majority of the companies interviewed for marketing tools stated that their increased profits reflects the importance of their marketing tools. So, this shows the importance and relevance of marketing tools for businesses to run successfully. Following are the marketing tools that will be incurred for the marketing of Orangee: Well Structured and Comprehensive Website As Orangee has a fair bit of budget as mentioned above, so nothing can be as good as a well designed website. It will be a first impression of the company and will be launched a moth before the launching of Orangee to make it popular among customers. It will be a comprehensive site covering all the aspects of the product including its competitors, price, offers etc. The expenses required to build the website would be 1000 pounds and would have 300 pounds for its maintenance each month. Brochures Brochures are yet another effective marketing tool for the purpose of the Orangee marketing. According to Scott C. Gladden (1996: 74) Brochures are the most informative marketing tool which can be used a direct hand-out or a mailer. It is a very inexpensive yet successful way of promoting the product. Brochures will be distributed in busy places like shopping malls, parks, educational institutions, tube stations etc. Newspaper Advertisements The only thing that can be better than cheap publicity is free publicity as newspaper advertisements provides just that. As nothing much the company has to do for it as the newspaper advertisements promotes the product automatically. It is also a very inexpensive marketing tool with effective outcomes. Timely and frequent promotions about Orangee price updates, special offers etc would be given in the best selling newspapers of UK. Television If the sales picks up in the introductory stage, then we can also think about promoting Orangee through television. At the time of launching the product, it can be a bit risky to invoke television for the purpose of marketing for it being the most expensive medium for marketing. Developing Orangee Branding: Branding is a single best buzzword in the marketing industry. Branding basically lays the basis for the marketing success of the product. According to Bill Chiaravalle (2006) Branding makes selling easier and develop a level of trust between the buyer and the company. Branding Philosophy: Branding is the process of changing minds. Just as products are created with hands, the brands are created with mind. For the purpose of promoting Orangee, people can be convinced by Brand awareness like Orangee is Vitamin C enriched or Having Orangee daily is a great way of strengthening body resistance etc. For the branding of Orangee, the tag line we are going to use will be OrangeE: Squeezed just the way you want. This tag line relates a lot with the product and will be used almost everywhere where the product is promoted like on the website, brochures, newspaper advertisements. Logo highlights the product branding part and so is for Orangee nevertheless. Logo of Orangee will set the overall impression of the product on the customers. A ripe orange in the partially squeezed form will be the logo for Orangee and would somehow relate with the above mentioned tagline also. Orangee Life Cycle: According to Anselmi Immonen (2008: 9) Product life cycle refers to a concept and a set of systematic phases that attempts to control the product information previously described. Product life cycle analysis of our product and other related products helps in identifying different loopholes in our product. Following are the key phases of Orangee life cycle: Growing: Material used to make fertilizers and pesticides. Fuel needed to set up the soil for planting. Watering in order to nourish the orange trees. Harvesting: Fuel to operate the harvesting equipment and delivering oranges to the processing premises. Processing: Equipment and Man-power needed to produce the orange juice. Water needed for washing and preparing orange juice. Usage of additives like sugar, taste enhancers etc Packaging: Materials and energy used for preparing Orangee juice containers and packing boxes. Distribution: Fuel required for transporting Orangee to stores. Retail: Electricity requirement in stores for refrigerating Orangee. Disposal: Fuel to transfer the wasted containers to the waste-yard or recycling place. Comparison of Orangee with Nestle Product Life Cycle: Nestle Orange juice is market pioneer and at the time of its introduction, its profits were negative. It was mainly due to the reason of its low sales and high distribution and promotion expenses. The other reason for its bad launching was its unawareness in the rural areas. But later on during the growth stage of Nestle life cycle, its profits sky rocketed by their effective promotion and formulating of new price strategies. And until now till its maturity, Nestle has sustained itself as standard orange juice providers and are a tough competitor for Orangee to compete with.

Blasphemous Movie on Prophet Muhammad Essay

Abstract: Media is held responsible for the distorted and caricature image of Muslims and their most holy figure prophet Muhammad (peace be upon him) in the West. The movie â€Å"innocence of Muslims† is the most recent stereotype demonstration of them. People’s thinking on a matter, which they don’t have much knowledge about, is largely formed by what media determines, following an agenda setting theory. Islam has always been such issue in the West and Muslims have always been shown as fanatics, extremists and violent killers thus giving negative connotations to Islam. According to semiotic theory of sighs, every image or sign has a coded message, which is always decoded by different people in the same way by a common cognitive system. When the messages in the carton images of Prophet Muhammad published by a Danish magazine Jyllands-Posten in 2006 were decoded, there was an outcry in the Muslim world, which later developed a carton controversy around the global politics. This blasphemous movie of prophet Muhammad, another genre of visual communication, created the same political conflict between East and West and upheaval in the politics of Muslim countries too. The first part of my paper which is a media plan for Pakistani government to deal with the issue, analyses how Muslim world reacted to this movie and how a troublesome situation in all the Muslim countries is affecting the relations of Muslims’ with the U.S. Second part examines how western media, in the name of freedom of speech, has been deconstructing the bodies of Muslims as violent treacherous men and their religion as a danger to West. This message has been continuously shot into the heads of masses since ages analyzing magic bullet theory of media. Media effects theory can easily elucidate the results of such efforts. The article advocates media should consider ethical boundaries while discussing religions and religious entities. Key words: Muslims, stereotypes, prophet Muhammad , cartons, movies, western media, protests, politics. Background of the problem. Just a 14 minute trailer of the blasphemous movie â€Å"innocence of Muslims† caused a great upheaval in the Muslim world .the holiest figure of Islam  prophet Muhammad (peace be upon him) has been shown in this movie as a child molester, womanizer, drunk and a violent killer. This is not the first movie, there is a list of such movies against Muslims and Islam, e.g. Black Hawk Dawn, the kingdom, the Seige, fitna, which created havoc in Muslim world and we saw riots, violence, boycotts and deaths as a result of them. Later on, such trouble tic situations were always manipulated by politicians.(see links of movies trailers in references) This movie produced by Nakoula Basseley led Muslims protests in Egypt, Yemen, Libya, Iraq, India, Pakistan, and Saudi Arabia and in many other Muslim countries including the killing of US ambassador to Libya in a violent attack by extremists. Obama and Clinton condemned this movie like many other governments of the countries, even Cindy Lee Garcia told The Hollywood Reporter that she and many actors were duped by filmmaker. â€Å"He has a price to pay, this Mr.Bacile, maybe not here on Earth, but he’ll stand before God one day for what he has done†. These protests were going on and â€Å"meanwhile a French satirical magazine Charlie Hebdo published the controversial cartoons of the Holy Prophet (peace be upon him) further inflaming Muslims’ sentiments†.(the Dawn 30 sep) Such protests were started in earlier September in Pakistan where hundreds of thousands from all walks of life recorded their protest against this movie and publication of carton images again. Many marched towards US embassy in Islamabad and many were killed and wounded in clash with police there. There were rallies of protests nationwide having more than 45,000 people earlier in September, 21 were killed and 229 wounded, more than 200 protesters set fire to effigy of Barack Obama in the capital of Pakistani administered Kashmir.(Aljazeerah 21sep). Pakistanis are demanding from the government to stop missions with US If they don’t ban this movie altogether, though it was banned later in many Muslim countries on a request from Washington house to goggle. Problem for Pakistani Government: In Pakistan election campaigns are going on and the political parties are engaging mob in violent attacks to make unrest in the country. By highlighting the weaknesses of the government and the wrong dealings of the issue by the government, the other political parties are trying to take advantage of the situation. Many banners in the rallies led by other  political parties demand from government to shut US and French missions in Pakistan which is definitely not possible. So there is a great need to make a well developed strategy through media to handle the situation as president is loosing the popularity because of many stories of the corruption of government and this issue of blasphemy is very complex to handle as the demand to ban this movie cannot be accomplished at once like Pakistani are wishing. so is the case with their demands to shut the missions with US. Objectives of the media plan: 1) Stop the people from violent protests by giving references from Islamic values teaching peace and tolerance. 2) Gain trust and confidence of the people as a responsible government by focusing what government has done to deal with the issue. 3 minimize the nation’s hatred for US and shift their focus from their demands of not to assist US in the war going on in the region. 4) Present your nation’s viewpoint on international forums regarding the issue. Key messages of the plan: 1) By quoting from the life of the Holy Prophet (peace be upon him), the people should be stopped from making violent protests and showing hatred to other countries as it is leaving a bad image of the nation and the Islam as well. Media should focus how prophet has taught Muslims to be tolerant and how he hated bloodshed and violence. So key message would be â€Å"Islam is a religion of tolerance not of violence†. 2) Key message to the west should be that we respect freedom of speech but reject freedom of hatred. This movie like other blasphemous movies and carton images of prophet Muhammad fall in the category of later. Such laws should be formulated to avoid these distasteful attempts leading to the unrest in the whole world. 3) Focus on requests of Obama’s government to goggle and you tube to ban the video and also tell your nation through the media the U.S effort to make the laws against such blasphemous acts in the future, so that their hatred towards America could be minimized as their demands to shut missions with America are not easy to be considered. Theoretical framework: Edward said’s famous work on the relations of east and west received much criticism that opens with a quotation by Karl Marx: ‘they cannot represent themselves, they must be represented’. So the west took as its responsibility to represent the east and civilize them by calling them uncivilized. Said unfolds the binary opposition as â€Å"self is familiar (Europe, the west, â€Å"us†) and the other is strange (the orient, the east, â€Å"them†) (said, 1978:43) Said asserts that European knowledge of the East goes arm in arm with expansionism, exploration and settlement. He argues that the ‘Orient’ is constructed and represented in the binary opposition against the Occident, as the ‘Other’. In many respects, the Orient is seen by European values, assumptions, and cultural codes and as the Occident’s other. He criticizes the way that the Occident views the Orient by her own culturally-determined and biased and limited historical perspectives.(Moosavinia, Niazi & Ghaforian,2011) The universal declaration of Human Rights states â€Å"everyone has the right to freedom of opinion and expression† (United Nations 1948). Some people could argue that they have boundless rights to mock other people’s religious believes including their holy books and holy figures. In the name of freedom of speech, 12 cartoons of Muslims Prophet Muhammad (peace be upon him)were published by a Danish magazine. The one most debated showed prophet Muhammad as having a bomb in the cloth over his head. (Bond B, 2007) talks about Danish media landscape as â€Å"It is fair to say that the factual social vulnerability, the stereotyping, and the division between â€Å"them† and â€Å"us† in the news media, has created a very hostile rhetoric against visible foreigners and particularly Muslims.à ¢â‚¬  He also talks about Danish media representations of Muslim women. â€Å"Appearing in the 1970s the stereotype of minority women as oppressed and battered was prominent from the late 1990s to early 2000s. The  stereotype of oppressed minority women was emphasized by televised pictures of veiled women illustrating many stories about refugees and other immigrants. Another stereotype since the 1970s was the image of immigrant men as hypersexual threats to women† (Green L, & Aly A, 2011) state in their research that â€Å"there was some resentment voiced by Muslim respondents in interviews and focus groups that the media did not fully represent the diversity of Muslims and instead perpetuated stereotypes of Muslims: ‘the ugly Muslim male’ and ‘the oppressed Muslim female’. This mediated construction of Muslims was thought to provide an influential pathway for the broader community’s understanding of Muslims.† Reporting on Islam has been a mandatory part of western media agenda. A research about agenda of German media concludes as following. In summarizing the results, it can be said that in non-fictional formats such as magazines, talk shows, documentaries and reportages over 80% of the content reproduces an image of Islam that portrays this religion as a problem and a danger for politics and society. This image of Islam in the non-fictional formats of ARD and ZDF is an exaggerated image of violence and conflict, conveying the impression that Islam is less a religion than a political and social ideology that collides with the morality and values of the West. (Richter C, & Hafez K, 2009) Talking about the publication of caricature images of Muslims’ holiest figure of Muslims prophet Muhammad (Peace be upon him), one can solemnly say that visuals have strong power of global communication. The analysis of one of the images is as following. The turban bomb could also be interpreted as a symbolic depiction of a globe and the Arabic inscription would thus be located in the Middle East. The ideological threat of Islam is translated into a fanaticized face, meant to depict the prophet of Islam, and also the non-communicative attitude of his followers, who are focused on destruction instead of dialogue. This was one of the most criticized of the 12 cartoons, presumably because of its hostile depiction of the prophet, and because of the implication that all Muslims are potentially dangerous suicide-bombers. (Mà ¼ller M Ãâ€"zcan E, & Seizov O, 2009). The examination of over 900 Hollywood movies by Jack Shaheen (2001) may be regarded as a cornerstone in Orientalism canon where he argued how the Hollywood film genre has stereotyped the Arab society by representing them  as greedy precarious men and subjugated women. Such stereotyped presentation paves a way in justification of American foreign policy with the Middle East. The continued production and successes of such movies as Black Hawk Down, The Kingdom and The Siege cannot be overlooked in light of the power struggles resulting from the ‘War on Terror’ and hegemonic representations of Muslim men and women in a variety of Western Media. The visual narrative in The Kingdom—with its deployment of the only American female main character, Janet Mayes, whose body was scripted to represent essential differences between white and brown women—illuminates imperialist discourses, with Muslim bodies becoming the battleground upon which such discourses are both visually and literally being fought. It was argued that a critical engagement with Hollywood cinema is necessary to unveil the complex ways in which Muslim bodies are scripted as dangerous, pre-modern and uncivilized in U.S popular culture. (Michelle Aguayo, 2009) Discussion: The concept of binary opposition given by Edward said (1978) op,cit. as â€Å"us† and the â€Å"Others† is applicable to present scenario easily, western media has always presented the eastern countries specially Muslim countries as â€Å"others† uncivilized, savages, brutal, untamed and western countries as â€Å"us† civilized, educated, tamed and rational. Thinking of Agenda setting approach, I can easily relate how western media has set an agenda against Muslims by presenting them always as violent, precarious, killers and women as oppressed. While talking about Danish media landscape, there were riots, protests, boycotts, deaths in Islamic world including the burning of Danish embassies in Syria and Egypt in response to publication of caricature images of prophet Muhammad. But the western media proved so stubborn that 143 newspapers in 56 countries of West re –published the images again after sometime. To mock Muslims’ holy figure, their holy book and to show Muslims stereotype was included in the common agenda of western media. Semiotic theory helps understanding the process of carrying meanings by those images as semiotics refers to Modality, which is a specific way to encode the information for presentation to people and the meaning, is conceived by people as an effect of it. A list of sign types is considered in such presentations like writing, symbol, color, map, index, graph etc. The different people decode all the signs in the same way by a common cognitive  system according to psychology of perception; this concept elucidates how all people about prophet as a terrorist decoded negative messages in such images of prophet Muhammad. The movie â€Å"Innocence of Muslims† brought another catastrophe in the hearts of Muslims that presented prophet Muhammad as a womanizer, child abuser, homosexual and a violent killer. The purpose of this low quality picture is just to mock and insult Islam and prophet Muhammad and the producer gave as many negative attributes to Prophet Muhammad as he could. Agenda setting approach of media can be helpful in understanding the western agenda of presenting Muslims and Islam as dangerous men and violent religion respectively. Another anti-Islamic movie â€Å"fitna† made by a Dutch parliamentarian Geert Wilders, where Quranic versus are shown alongside the scenes of terrorism. Those versus, in reality, are about the wars going on in that era of fourteen hundred years back but without giving the actual context those versus are misrepresented to show that Quran teaches Muslims to be violent killer. And this proved to be another extreme distortion of Islam. (See link in references). The production of such movies by Hollywood confirms common western agenda to present Muslims stereotypes. All these negative connotations continuously given to Islam and Muslims had a power to shape the thinking of people about Muslims as terrorists, that is also explained by Magic Bullet theory that messages by media are so powerful, and act as a bullet shot into the heads of people by shaping the thoughts of people in a magical way. So the people who don’t know much about Islam and Muslims mostly get Muslims as terrorists. Western media has cast a spell over the people by continuous shots of negativity into their heads. Media effects theory elucidates easily such stereotype representations of Muslims as we can see isolation of Muslims in the world and negative concepts of them in the eyes of common people in the west. People in the West always think of Muslims as extremists, the feelings of hatred and fear against Muslims is prevailing in the western society, which is the most visible effect of media’s stereotype presentations. Conclusion: Whenever media takes such blasphemous steps, they take to riots, protest and upheaval in Muslim countries, which may also lead to global political conflicts sometimes. The biased approach to one religion or to one  particular group of people is surely an attempt to divide the world population into the boundaries of pointless hatred. Media should take great care while talking about religion and religious entities. It should consider some ethical limits while talking negative about Islam as it hurts the feelings of almost 2 billion people in the world. references http://www.youtube.com/watch?v=HR0Vj-8dqTM&feature=fvsr http://www.youtube.com/watch?v=f0ET9qez-Kshttp://www.youtube.com/watch?v=3HLNawUg_ http://www.youtube.com/watch?v=AUJ6cxWdZwA3s Pakistan hit by anti-Islamic video protests. (2012, September21). Aljazeerah Said,Edward W. (1978). Orientalism. New York. Penguin Moosavinia, S. R., Niazi, N. N., & Ghaforian, A. (2011). Edward Said’s Orientalism and the Study of the Self and the Other in Orwell’s Burmese Days. Studies In Literature & Language, 2(1), 103-113. Bonde,B. (2007). How 12 Cartoons of the Prophet Mohammed were brought to Trigger an International Conflict. NORDICOM Review, 28(1), 33-48 Green, L., & Aly, A. (2011). How Australian Muslims Construct Western Fear of the Muslim Other. At The Interface / Probing The Boundaries, 7765-90 Richter C, Hafez K. The image of Islam in German public service television programmes. Journal Of Arab & Muslim Media Research [serial on the Internet]. (2009, Dec), [cited October 23, 2 012]; 2(3): 169-181. Available from: Communication & Mass Media Complete. Mà ¼ller, M. G., Ãâ€"zcan, E., & Seizov, O. (2009). Dangerous Depictions: A Visual Case Study of Contemporary Cartoon Controversies. Popular Communication, 7(1), 28-39. doi:10.1080/15405700802598361 Shaheen, Jack. (2001). Reel bad Arabs. New York: Olive Branch Press Aguayo, M. (2009). Representations of Muslim Bodies in The Kingdom: Deconstructing Discourses in Hollywood. Global Media Journal: Canadian Edition, 2(2), 41-56.

Importance of Educational Essay for Students

The LA Times recently ran an article on the decline of field trips in schools, especially since the establishment of No Child Left Behind. Under scrutiny and being analyzed for revision, the No Child Left Behind act has been accused of forcing teachers to focus on preparation for standardized tests at the expense of the overall learning experience. In essence, they will be so busy teaching the children to memorize facts that they will fail to teach them to learn. The article in the Times, written by Seema Mehta, suggests that funding for field trips has declined due to the focus on standardized learning. The teachers featured in the article worry that the educational experience suffers with the decline in field trips.According to the article, there are groups who have recognized the decline and, believing field trips to still be a valuable component to a child's education, have found ways around the problem. Museums have tailored and enhanced their exhibits to comply so well with the standardized requirements that administrators are more willing to include the trips into their schedules. Target was also moved to action, creating a grant program for educators for the purpose of field trips.Perhaps the first and best intervention for this dilemma will be for parents and educators to continue to champion the value of extra-classroom experience for a child's learning environment. If field trips continue to decline in the elementary levels, perhaps educational tours at the secondary and college level will gain momentum. My first trip out of the country was to Colombia, South America, one year after graduating from high school. Possibly the most reluctant student on the journey, I believe now I had the most to learn. That trip awakened me to life in a way I had never imagined. The unfamiliar sights and sounds stirred my senses

Antigone vs. Kreon - Free Essay Example

Sample details Pages: 5 Words: 1356 Downloads: 5 Date added: 2019/05/23 Category Literature Essay Level High school Tags: Antigone Essay Did you like this example? Upon currently taking a college course based upon what the good life consists of, Sophocles Antigone offers a new perspective that helps students gain a much better understanding of how others share a different view of what the good life may be. The play offers a multitude of situations, which allows for perfect opportunities to relate the playrs content to the class itself. In the first act, the audience is introduced to the characters Antigone and Kreon, who share separate moral and ethical views. Don’t waste time! Our writers will create an original "Antigone vs. Kreon" essay for you Create order Once analyzing the play, between Antigone and Kreon, Antigone is the most sympathetic character. Antigone is the most sympathetic character because she knew her original ambition and stayed on her own path, despite warnings and other characters attempts to steer her in another direction. It is also revealed later in the play that Kreonrs actions are the reason that many lives (including Antigone) had ended in misfortune, which is yet another reason that it is easier to sympathize more with Antigone rather than Kreon. Kreonrs ambitions are also shown throughout the play, and although Kreon had shown good morals towards the conclusion of the play, it was much too late. The morals of a character is one of the main factors the audience uses to determine the type of person they are, whether it may be leaning towards good or bad. In the beginning of Antigone, Antigoners ambition is shown clearly in which she wants to help her brothers. Although it is not known who these brothers are yet, it is given that they are in imminent danger and Antigone wants to help. Actions like the one shown in the very beginning with Anitgone explaining to Ismene You must decide whether you will help me or not (Sophocles 29) is a strong example of good morals, which gives Antigone more sympathy. To the audience, this line is a person asking another person for help to do something that they believe is good. It is true that just because that person believes so does not mean it is necessarily true, however, it is a quality of a sympathetic person. Another quality of a sympathetic person is doing what one believes is right, even whether others believe it is wrong. Antigone faced this situation with Ismene, who spends a reasonable amount of time convincing Antigone how much of a bad idea it is to go through with Antigoners ambition (16-51), due to the consequences being faced if Kreon were to find out. However, with Antigoners mind already made up, she decides to go through with her task. Kreon also does this later in the play, but what makes Kreonrs situation different is that Kreonrs decisions were made with negative intentions. Kreonrs belief is that the person Antigone was aiming to bury, Polyneices, is not a good person. This results in a declaration that Polyneices is not allowed to be buried, something that Antigone does not agree with. The audience can sympathize more with Antigone in comparison to Kreon, since the person in question is Antigoners brother. One crucial piece of information personally gained while taking this course is that doing something that others may not encourage may have justified reasoning as long as it is done with good intentions. This does not apply to all situations, but it is shown in countless examples throughout many reading pieces. For example, in Hermann Hessers Siddhartha, Siddhartha chooses to take the journey seeking enlightenment, despite not receiving support from his father and best friend. Siddharthars intentions were clear, and did not mean to cause harm to others. It is up to the audience to determine if a character deserves sympathy, whether it may be Siddhartha or Antigone, however Antigoners intentions were not harmful as well. Both of these characters perspective of the good life and what it consists of can be used towards oners own version of the good life, along with morals and ethics. Antigoners sympathy is drawn from her morals, which have shown to be positive in the play thus far. Although Antigone is easier to sympathize with, that is not to say that Kreon does not deserve any amount of sympathy. Both Kreon and Antigone held positive and negative attributes. As shown in Line 351, Antigone admits to the burial even though Antigone knew it was against the law. This gives Antigone less credibility, since there could have been better possible options. From Kreonrs perspective, he is a ruler, and believes that he must do what is best to protect Thebes. Although this is shows good ethic from Kreon, this does not justify any of Kreonrs actions or validate that he is morally a good person. Despite the positive and negatives from both Kreon and Antigone, what makes Antigone receive more sympathy is the permanent decision that Kreon makes based upon temporary feelings. This one action by Kreon led to a series of misfortunate events, which also causes the audience to take away any sort of sympathy they may have towards Kreon thus far in the play. Although Antigoners action is nonviolent, Kreonrs anger leads him to lock away Antigone in Line 710. Kreonrs anger towards Polyneices is translated through that one action, ultimately leading to three deaths. Antigone defends herself when confronted by Kreon, but Kreon does not listen despite Ismene and the Chorus pleads. Having an open mind is a characteristic of a person who not only has good morals, but is worth sympathizing. In the very beginning, when Ismene pleaded for Antigone not to go through with the burial, Antigone had listened to what Ismene had to say. The difference between Antigoners and Kreonrs reaction to those who are opposed to either one of their actions, is that Antigone took into consideration to what the opposing side (Ismene) had to say; which is shown through Antigone responding to Ismene with That must be your excuse, I suppose. But as for me (62). Kreonrs decision to lock Antigone away also lead to not only the death of Antigone, but also the death of his son and the fiance of Antigone (920-930). Kreon made a decision without realizing the impact that it may have on people, while in contrast, Antigone knew the impact that her decision would have of the burial. It is arguable that if Antigone had never went through with her original ambitions that the deaths would not have happened in the first place. However, Kreonrs decision was changed at a moment that was much too late. This is a major turning point for Kreon in the play, and Kreon gains back sympathy from the audience once he begins to realize the consequences of his actions. Antigone ends with Kreon realizing the misfortune he must endure due to one single action that he made. Kreon did not take other perspectives into consideration, and used the temporary anger he had towards Polyneices to make a permanent decision towards Antigone. This leaves the audience with gained perspective, as well as a look on how both Kreon and Antigone tried to achieve their own version of the good life. The audience can then apply the sympathy they gained towards these two characters to their personal versions of a good life. Both Antigone and Kreon have experienced plenty of misfortune, however, Antigone is the most sympathetic character of the two. Antigone and Kreon had different versions of what they though was right and wrong, however, their ambitions show their true character. Kreonrs ambition was to get avenge the mistakes Polyneices, while Antigone had merely intended to save Polyneices from death. When taken into account that not only did Kreonrs one action result in a series of misfortune, but Antigoners good ethics and ambition overpower Kreonrs as well. If Kreon had chosen a different course of action such as sympathizing with Antigone, the misfortunes could have been avoided. However, that was not the case, but fortunately that allows the audience to learn from both Antigone and Kreonrs flaws and weaknesses and apply that to their own lives. It is still just as important that the audience recognizes the sympathy Antigone deserved instead of the sympathy that Kreon could have received.